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Why Is Wal-Mart Promoting Homosexuality?
Millions of American families shop at Wal-Mart, which until now had a pro-family reputation.
But recent events indicate that the company has chosen sides in the culture war, and is promoting
homosexuality, including groups that favor gay marriage.
If this trend continues, employees who believe in God, marriage and traditional morality
eventually will face discrimination. Wal-Mart suppliers owned by people who hold traditional
values will face loss of contracts if they dont endorse immoral behavior.
This is very serious, and Wal-Mart needs to know that a growing number of people are viewing
it as hostile to people of faith.
On August 21, 2006 the National Gay & Lesbian Chamber of Commerce, NGLCC, announced
it was partnering with Wal-Mart.
Bob McAdam, vice president of corporate affairs with Wal-Mart, told Cybercast News
Service that the worlds largest retail company joined the NGLCC just like we joined a
number of other groups representing all parts of the spectrum of our customers. Do
Christian-owned businesses get a break? Not that we know of.
In an unprecedented push, Wal-Mart Stores has hired a gay-marketing shop, joined the
National Gay & Lesbian Chamber of Commerce and begun discussions with activist
groups about extending domestic-partnership benefits to its employees. Advertising Age,
August 24, 2006.
The expectation is that Wal-Mart will encourage their core suppliers the P&Gs, the
Johnson & Johnsons and the Gillettes to also diversify their revenue streams to
include LGBT businesses. Justin Nelson, NGLCC president, Advertising Age, August
24, 2006.
As a part of the agreement, Wal-Mart will pay $25,000 to NGLCC and has agreed to
sponsor two of NGLCCs annual conferences. Cybercast News Service, August 29,
2006.
No longer is just marketing to the LGBT segment enough. No longer is having a
corporate nondiscrimination policy that includes sexual orientation enough. If a company
is truly committed to being a good corporate citizen in the LGBT space as they are with
other diverse communities, then they need to buy back and invest in LGBT communityowned
businesses. NGLCC release, August 22, 2006.